My Creative Process 

After my research and reading over the article I came to the understanding  that the article is about the theme of truth and how when looking in Trumps direction there are so many blurred lines that surrounds him which raises so many questions about him and his tactics, realising this I am going to base my design around the idea of truth and communication so I want the design to be simple, easy to read and clear cut, I am going to use typography no images because it would be a cliche with trump, as I feel his image has been over used and I just want to focus on the text and the simplicity of composition. I want to look towards Bauhaus and how they used shapes to create competitions for their posters but substitute the shapes for text so over all my design which will make it minimalist type of design, so I began writing what ever came into my head and putting them down on paper to get as many ideas as I could, this can be seen below.

looking back over my sketches I only had two decent ideas, so I went ahead and decided to play with typography on the computer to see if I could give them more direction, my idea was to create the front bit and base the theme off that so I have style through out the design, so after hours of experimentation and making templates here are some of my strongest ideas as templates seen below.


After much thought and reflection I decided to go with the very simplistic design of the box title, I feel it fits the article as well as the brief because first the hole design its sell looks similar to a American flag but if you look at the title you can read the full title but adding white to ‘can’ and ‘take’ it allows them to fall back, then creating a question instead so it has a second voice of like some one is directly asking Trump for the truth, I didn’t  want to use to much colour,  I liked the theme of keeping it white, black and grey the quote next to the title is something that is actually said in the article and sums up what I feel the article is about, so I placed it next to the title as a little introduction in some sense.

template 4


I feel confident with my theme and over all style I like the minimalist approach and I feel it gives clarity to the hole situation of Trump because I’ve read and looked at a couple of articles about Trump and they have already painted the picture of him before they even read the article but for me its about people taking an actual interest in the article and what it says I actually want them to read the article and decide from that rather than a image, so I tried to implant a simple introduction of the article in the title by using typography and composition and then creating interesting composition by using the article it self on the page but I’m excited to start producing work.




For this task I was asked to create an ephemera 16 page booklet for a fake event that would be hosted by DesignBoom. This event was called Super 7 and is about celebrating the best in graphic design, the book will be directed towards graphic designers and convey the meaning from DesignBoom, here is my design process for the book…


I knew what typeface I wanted to use,  because I was already inspired from the NMD project I saw on Behance, the typeface  I used was Futura, expanding from that I wanted to to experiment with spacing between letters and breaking up words. The idea was to see how braking up the letters effected the legibility and to how it conveyed to the reader,  understanding this, I wanted to see how far I could take it without loosing legibility, you can see the results later in my post.


Taking my research into DesignBoom magazines, I could see it was technical,  in a sense playful and modern, so I wanted to capture this in my design. My starting point was lines because it is modern and simple to read, but I wanted to have another look within the magazines to get some inspiration, looking through the architectural images I noticed that some of the designs had a thiner and thicker lines featured in the work, which I then took and start playing around with. After some successful compositions, I decided to mix my typography in with my thiner and thicker lines then started experimenting between the two, by using tension between the lines and typography. I progressed further by using  tension and putting it  into a composition, which became my front cover, which in my opinion shows that the event is modern, playful and technical, that fits into the idea of DesignBoom magazines.


For each spread I took components from the front cover and played around with them, using composition, tension and layering. This also allowed me to be experimental with each spread, by using components from the front cover it allowed me to stay consistent as well as being playful with my design, you can  see the effect of this throughout my book. The only issue I had with my book  was there was to much information, especially for Jessica Walsh, it really did limit the experimental side of the book, which frustrated me but I played around with the design and was able to find answers to the problems, I had the right balance of  page and information on each spread.


During my journey through the design process of this booklet I realised over time how limited and refined the actual design would be, which frustrated me, so I found a way to react to these frustrating limitations. I didn’t like the paper I was originally given, so I purchased my own pink paper, which felt had good value and liked. My second limitation was the colour pallet which I again I was not happy with, using black/white on coloured paper. So I rebelled against this rule and decided to use a darker blue which made a really beautiful partnership.


Printing my book was a real learning curve, due to all the problems I faced,  firstly being unable to print at home, then unable to do it in uni because it had the old version of indesign and then taking it to the print studio that kept jamming because the paper was to thick, only till I brought this issue to Neil, he was able to provide me with the answer to my problem for home printing, the solution was that I was printing on long side binding and really I should be printing on short side binding, learning this allowed me to finally print my book with no problems and move onto binding it with staples which is suitable since its a ephemera booklet, here is the final booklet for DesignBoom…..



Today we learnt about expressive typography which was for me a really interesting lecture, I have touched on this before but not to the extent of producing work the way we did today. So we listened to an audio clip of someone talking, Then listening to the way he spoke and emphasised things within his speech and to try to portray that into type by using ink and a paint brush and just simply listen to what he’s saying, Heres an example of what I produced while listening to a small dialog of audio from Oscar Wilde where he said “I have nothing to declare except my genius”

forgive my spelling…


As I grow as a designer I am gaining a stronger understanding of typography which enables me to portray meaning into my work and have the opportunity to create all these messages by simply making a word bigger than another which makes it dominant in a series of words on a page, which can really impact the viewers view on that word and message and gain a section from that which to me shows me as a designer what impact I could have on the world or a persons life style.


Concrete Jungle, The City of the Unexpected, Land of my Fathers and W’Exit. These were the terms that were given to us as a group to go out and research. Our task was to go out in Cardiff and show a different view of the capital, by documenting these terms within and around the city but using the techniques of photography. Here are a few of our outcomes…

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Monotype is a print making process, it involves plates made out of metal or copper. These plates can have any thing on them from any image or letters, but in my example I used letter forms of plates. I used monotype to create a quote from a famous typographer called JJ Lee. He once said a quote in a interview “images are words”. This is a very simple phrase which I like. It makes you think about what he has said, so my view on his quote is that even when you read a word it just doesn’t stay as a word on the page for us. It gains life in our mind, we see it, we know what it is and we know how it is used creating an image in our minds. Another way I look at is most words or letters are just simply forms or could be just simply weird shapes, what makes letters and words actually words and letters are that we give these forms or shapes context, a meaning in the end…

I finally did my session on monotype learnt the process which seems it could be a lengthy process to do but you can gain so much work from that once you finished the long part creating the actual print but I managed to print several pieces of my quote but I decided to show the one I feel is the strongest, I have played around with the brightness and contrast in photoshop..

mono3 I like the little rip in the image it gives is more character.


After using my system here is the outcome….


You can see how much better the letterforms have come out. They are much more easier to read and have a more legible look to them. I also feel they are a bit more elegant than the other result using the guided version. I now wanted to test the legibility by creating a word by using these letterforms I created..

Here I decided to choose the word HEXAGON to test my letterforms…..


I think the letterforms work nicely, it is very legible and I can easily read what the word is and I like the style. If I had to give this a context I would say it could be used as a display font or could maybe be used on a construction logo which I think would be a push. But over all I enjoyed this little project and learnt much more about producing digital display fonts and how you could use different systems for it. Another thing I would like to try is take this a bit further by producing lower case letters, numbers and some glyphs.


David gave us a system to use in order to create a typeface in which my group was given the hexagon system to use. I was given a piece of A4 paper with a grid of hexagons to experiment with and see how I could produce different letterforms while using different techniques on the gridded paper. Here are some examples of my experiment with the paper landscape and portrait….


You can see here how the landscape system ended up being more bulky in some places compared to the portrait system where the letterforms were more simple and skinny and more legible. After I finished experimenting with the systems and knew them I then decided to choose one system. The system I ended up choosing was the portrait system because I felt I could play more with it and produce much more clean and legible letterforms by using that system. Here is the outcome of me using the portrait hexagon system…


I don’t like how stocky and how harsh it is to look at with all the bumps,  it annoys me to look at this. I wanted my letters to be more legible and easier on the eye to look at, So I had a look and starting to play with the image in illustrator. In illustrator I started to play with layers then started to draw a line through my letterforms to make a more simple less stocky form of it….




So I did the same for all the rest of the letters and ended up with a more clear legible alphabet. I think its a strong system and I went on to produce the whole alphabet which will be shown in another post soon.