Neal Hubbard – Hearthwick Studios: Afterlife
- Read the brief
Lee Fairbrother: Afterlife
- First is my portfolio that its essential part of the process in getting a job in the design industry, my portfolio must show my skills and potential, its got to show that I can bring something different and then its got to portray my personality through out the portfolio in my work and my presentation.
- I then need to research what job I want, I need to know whats out there and consider where I want to go, what working space I need how will it challenge me, how they can improve me as a designer and can I produce award winning work at this agency, studio or company.
- On top of this as a designer, I always need to keep learning its important to keep up to date with all the new trends and technology I need to be an expert in all aspects of design to have that awareness whats happening in the world around me and else where.
- I need to learn a process that works for me to produce work efficiently and at good pace, its always best to learn a process that works for me sooner rather than later as it will help me in future projects to always achieve great outcomes and keep on top of all my projects.
- Always consider the process between the idea to the execution it will always look great on paper but I always got to consider how it will work in real life, can it exists in the real world, your idea is always going to change as you go through your project but its important that you are ready to adapt and to carry on find a alternative outcome that works for you and still keeps within the brief.
- Its a great to try to keep you design simple and easy to grasp and read in turn the design will communicate more if its done right and it always looks nice, simple and modern.
- Its a must that you scamper and sketch get all of my ideas down and that I don’t forget because one of them could be a award wining idea its more likely to will be if you keep producing the ideas.
- I now need to get into the habit of understanding the process of feedback I need to know its not personal that its for the good of the brief that if something isn’t working that your team has your back to make sure your hitting the requirements of the brief and when you give out feedback make sure its always constructive, don’t just tear someones work apart for the fun of it.
- Its a great idea to start my own brand it allows me to produce my own work then style and it allows me to claim it and stamp it out there for all to see.
- Its important to find a creative environment where your comfortable, ideas flow easier and then you can produce work effortlessly, a great creative environment it can be any where.
- Its a big must to take every opportunity that comes your always should get paid don’t work for free because at the end of the day your there because they want to use your skills and you should be getting paid for your time and effort don’t sell your self short.
Gareth is a graphic designer with a passion for illustration, photography and experimentation, his career has taken him between two companies one being ‘ Brand Sixty Eight’, these companies has lead him to some great projects, such as working with UFEA Champions league to brand Cardiff to then rebranding Cardiff City FC with his warm expressive typeface, he now has his own brand called ‘ Strange Love’ and has recently started a business with his fiancé ‘John & Jane’.
His talk was very passionate, his views on graphic design and shed light on things he wish he done when he was in uni and what advice he would give himself leaving uni as a student.
He begin by saying that its always best to know how to sell your work and gave a example of how bad selling will result in and his version resulted in his client saying “you look like a designer but you cant walk the walk” this has shown me that things cant always go your own way and always just take the experience as it is and then learn from it.
He moved on to say that great design is what you do with the tools you are given, you have to adapt if you can adapt you can near enough work anywhere, a great point he said was find you passion and what you good at because that can separate you from the rest and could give you something different to offer clients and companies and then you can turn your passion into money.
He taught me the difference between subjective and objective and that both should always be considered at the start of the project what you want from the brief and how you can achieve that within your view and pleases the client, he then went into how as a designer you should be always evaluating your work and to stop think and see how much you improved because design agencies wont tell you what level you at sometimes it takes confidence to say to your self you should be earning more, on top of that he also said its important to keep experimenting and taking up your own projects because it allows you to explore thing sin your own way and allows you to take your work to another place then not allowing a brief to restrict you everything can be a opportunity to make money should never work for free, have confidence in your self.
There is no such thing as a shit project he suggested which I didn’t agree with but I did agree that you have to make the best out of it and you could also try change it if not just have to bite the bullet and try find something within it that you can relate to then adding that no matter what we create that we should love and share are work because that allows people to see it and it could again lead to an opportunity that then lead to him explaining the importance of social presence that it can be achieved by just getting out there and talking to other designers or creating an Instergram account and sharing your work on that.
Gareth gave some personal views on great books to consider to read and considers reading a great way to learn new methods and inspire you to become better and direct me to these two books ‘Design is a job’ and ‘the elements of typographic’ he then finished on the best way try get work which his advice was be a bit cheeky doesn’t always hurt to ask as you might not see them again, if you have a chance at a placement do it don’t be afraid they actually are really helpful, always get involved in controversial conversations on design you can end up talking to one of the greats and they might remember your name and it be a great icebreaker in the future if you do see them and finally never take criticism personal its for the good of the brief always move forward with reason.
Gareth’s talk was more a personal side of the industry and was very interesting to listen to it allowed room for trial and error for him and to think that it taken him 8 years to get his creative process shows its more than just a job hearing that made me want to get my creative process down by the time I finish university that is one of my aims, I also felt it was great to hear that everything always doesn’t go perfect when you do get the job and theres always more to achieve in the industry, I must admit Gareth’s journey is something to remember and to always consider to reflect on in future times to make sure I am getting paid enough because at the end of the day that keeps us progressing in the world but I enjoyed todays afterlife and I felt I came out with more to ask about my self which is great in my eyes.
Afterlife: Matt Bonccorsi
Matt has worked for a coin making company called the Royal Mint for many years it has taking him on some amazing projects and journeys from making the rarest £2 pound coin in the UK to working on a project on creating African currency images, but his proudest moment was when he worked on the 2012 London Olympics medals which was a fascinating to hear about, the real lean over chair moment for me was when he went into to talk about his free lance career, it was interesting to see the process he went through to start out to then creating his own business and to think it all started by creating a coin for a client who wanted a portrait of the new Pope on a coin. The other inspiring thing that he introduce was he runs and creates his business in an office that is only 9ft by 10ft and is literally only made up with his home built computer and some other devices, its insane to think someone working in a professional manner is working in an office that is small, but it has shown me that it’s not all about the look and being flashy, all what matters is the finished product.
Matts reflection on his career
upon reflection, Matt went into some details on how learning these lessons really could help you in future and to really inspire you now, he moved on by saying at first you just got to be driven that is for every thing, if you’re not driven no matter how good you are it wont take you anywhere, he also added it helps to find something you enjoy and are good at, the other lesson he gave was in your career you always got to be ready for when your career hits a low point most of the times it happens you just got to fight through it, but he did inspire me by saying “Theres always events that are going to bounce you around always put you in a place you never thought you be, but you always need to keep an open mind and work hard but the exciting thing is your never know where you going to end up” this really was enticing, was a great obviation from Matt and really hit home to the reasons why I wanted to go down this career because the design world is so loose and exciting, the last lesson Matt said is ‘never work for nothing” because its nice to produce work but at the end of the day it really doesn’t help you, its better to gain something from it, bit more than experience but like he said these are his views.
Listening to Matt today allowed me to see how being resourceful can help you through most struggles, in this case it worked for Matt by helping him to create his business and that its always a bonus if you are already there, the journey from starting from nothing to gaining your own business was also very impacting in the fact he did it all using an office the size off 9ft by 10ft, it is very compelling as student, it shows it ways doesn’t have to be flashy and great to produce such professional standard work and designs, I did heed the advice Matt gave about trying to find the shortcuts because it will help you produce work faster and gain more from it. I need to develop them sooner rather than later and refine my techniques. Lastly it was a great insight talking about when do we draw the line when expecting projects, Matts reflection made sense because even though it might not be your thing it could lead into something that is and will never make you look back, I’m looking forward to learning from Matt for the year we have him and hope to gain more experience from him.