Neal Hubbard – Hearthwick Studios: Afterlife

Neal Hubbard is a designer who works at the very well established Herthwick Studios which have created some phenomenal work over the years, Neal started as an intern but became part of a team of 15 then seeing the company grow to over 200 in the last couple of years which is truly remarkable, while at Hearthwich Studios Neal has worked on some amazing projects form the London olympics fire bowl to the new London Buses that took two years to complete, as well as this he shown some truly inspirational work from Hearthwick Studio and how he worked through these projects, then the lessons he learnt going through them.   
Neal would number the essential lesson and then give some solutions and mini lessons he learnt during the time on the project so I attended to present them in the same way. 
  1. Read the brief
       Read the brief make sure you do it over and over again, make sure you got the brief and what it needs. What it needs to do and how you can achieve that and more for that brief. This can be achieved by first plaining, planing where you value is, bring in your money in a place where you can using it effectively. You can always find great new things from the old, always look back it allows you to build on something and let it become greater than first planned recycle when you can it can save some money. 
2. The brief is all the inspiration you need
     But finding and sharing your inspiration with others can be hard, but I have to work with these people, finding out how they rather work, use what they know to better the project, don’t get caught in the old ways and more importantly, the life of designer is to question, expand and together create, find new ways to produce beautiful design. 
3.Know your content 
    Knowing your environment and what can be recycled, revalue as much as you can, that in its self can lead to beautiful things, as within that environment. 
4.Create theatre 
   Creating that feel, that movement, making it work and give the impression that, you want them to have, making them come back for more. 
5.Zoom in and out 
   I always have to pay attention to the detail finding the smallest perfections in my work, look at every piece and make sure it fits the experience and the brief and it will in its self become a great design, when it hits all these requirements. 
6.Avoid Cliche
   Create something new, keep testing it every day, challenge more from yourself and the brief. 
7.Not just an idea . ‘The idea’! 
   The most difficult thing is to convince the client, I need to present ‘the idea’ the best way I can to to turn the client from saying no to them saying yes! that they want it or need it to be built or produce it needs to be in their life and its going to work. 
8.Making it real 
   Once thought of, its got to then be produced or brought to life, but this is where experimentation comes in, I need to understand and work out how it’s going to work, how it can be achieved, how this thing on paper can be replicated in to real life, but design can funny in it’s ways of working,  you truly got to look at every part, never mind how weird or unnecessary it may seem, its all a process to finding the solution. 
9.The importance of making
   How to find your idea? create and make keep going it doesn’t matter how far long into your career you go, you got to still produce and create to refine then that process will come to an idea its all about putting in the time and effort to get the best possible outcome or idea. 

Reflection 

Neal Hubbard, was truly inspirational  and the talk was amazing seeing the future project and theories behind that, how they challenge themselves and the world around to produce some of the most fascinating projects I see in a while in architecture, my favourite project that Neal shown was the bridge that folds it self up and the new way they are taking that theory and applying that to a new prototype bridge they plan to produce in another year or so but its some truly modern design which is a joy to learn and hear about, but my real lessons was how to approach a brief and get the most out of the brief for the client as well me and also hope it challenges the world.  
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